« Pingg and the Evolution of Language | Main | Does Social Media Need A New Name? »
March 31, 2008
Batter Blaster Blasts Organic Product Naming Backward
There are some examples off product naming that immediately cause a reaction, and The Batter Blaster is one of them. No, sorry, the ORGANIC Batter Blaster. This is essentially pancake batter in a pressurized can.
Don’t laugh.
The name itself fits in pretty well, with the kind of product name we are used to seeing with ready to eat foods, such as Reddi-wip and Easy Cheese. Highly descriptive.
But Fake Plastic Fish has a pretty good blog about why Organic Batter Blaster is “wrong on so many levels.” 
First of all, making whipped cream takes time (hence Reddi-wip), making melted cheese is messy and also time consuming (hence Easy Cheese), but making pancakes is quick and easy already and buying the stuff in a can to save yourself five minutes of mixing is just plain crazy.
More than that, trotting out the overused word organic to tack on the product name is really not in the spirit of organic living. Organic Picks argues that The Organic Batter Blaster and its resource wasting can has provided us with the moment where the “organic label has truly lost its meaning.”
On top of that, according to Dead On, “the sexual innuendo is off the charts here.” Ookee.com admonishes us “it’s not some kind of sex toy. Stop it.”
Technorati Tags: Pancakes, Batter Blaster, Organic, Reddi-wip, Easy Cheese, Brand Naming
Posted by William Lozito at March 31, 2008 7:33 AM
Posted to Brand Naming
| Branding
| Food
| Naming
| Product Naming
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4141
Oh my god! I totally missed the sexual innuendo. Well, that changes things, doesn't it?
But maybe instead of buying the product, my husband and I can just watch the commercial a bunch of times to get ourselves in the mood.
:-)
Beth