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March 7, 2008
A Perfect Name…for a Portable Hair Salon
Springwise listed “multi-sensory pop-up spaces” among its most promising new business ideas for the week of March 6th, 2008. Canadian manufactuer Eventscape markets these fascinating alternatives to cubicles and trade-show booths under the name Kapsel.
To an English speaker, this is a good choice of name. Kapsel is obviously an alternate spelling of capsule, and this product is a showroom in a capsule.
If you speak Dutch, it’s a different story. Kapsel means hairdo in Dutch, and in fact there’s a famous Google bomb in which the Dutch Prime Minister appears if you search for “raar kapsel” (weird hairdo).
So Eventscape might have a little trouble selling to the Dutch market, unless they offer their “adaptable environments” to hair stylists to use as portable salons.
Technorati Tags: Kapsel, Eventscape, Hairdo, Dutch, Product Name
Posted by Diane Prange at March 7, 2008 4:30 PM
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I think the Kapsel capsule may have a great future in Holland, in particular as a way to revolutionize the often boring process of getting a haircut. Imagine sitting inside a Kapsel to get your new "Kapsel" while watching large video projection walls instead of staring at yourself in a mirror.
Who knows, the company might just want to market it specifically to stylists and expand their market! :-)