March 7, 2008
A Perfect Name…for a Portable Hair Salon
Springwise listed “multi-sensory pop-up spaces” among its most promising new business ideas for the week of March 6th, 2008. Canadian manufactuer Eventscape markets these fascinating alternatives to cubicles and trade-show booths under the name Kapsel.
To an English speaker, this is a good choice of name. Kapsel is obviously an alternate spelling of capsule, and this product is a showroom in a capsule.
If you speak Dutch, it’s a different story. Kapsel means hairdo in Dutch, and in fact there’s a famous Google bomb in which the Dutch Prime Minister appears if you search for “raar kapsel” (weird hairdo).
So Eventscape might have a little trouble selling to the Dutch market, unless they offer their “adaptable environments” to hair stylists to use as portable salons.
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