the product naming blog

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February 28, 2008

Sony Product Naming Getting Too Complicated For Blogosphere?

A recent exasperated post on Wired by Rob Beschizza has me smiling.

It seems that Sony has swamped the poor man with alphanumeric names like the ICF-C1iPMK2 for a clock radio.
We just recently got used to the new Sony Ericsson product naming nomenclature. The company still seems to struggle with differentiating its camera product names from Minolta's former efforts.

Yet some bloggers have been irritated by the Xperia, calling the name “cutesy.” Maybe so, but I think I agree with Joshua Weinberg, who points out that “Too many companies find that the product naming process is not fast or easy, so they resort to using model numbers in place of real names.”

I’ll take Xperia over ICF-C1iPMK2 any day.

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Posted by William Lozito at February 28, 2008 7:52 AM
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