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February 7, 2008

Rome and Yahoo! Brand Naming Not Built in a Day

microsoft_logo.gifJack Trout has a great post up about the brand naming duality of Google and Yahoo! if Microsoft’s plan to buy the company goes ahead.

One thing is pretty certain, the Yahoo! brand will stay and allow Microsoft an instant, huge piece of the search market and possibly leave MSN as the odd man out.

Trout suggests that Yahoo! and Google will become the Coke and Pepsi of the world of search. Or the McDonald’s and Burger King. Or the GM and Toyota. He feels that for most industries, sooner or later it comes down to two huge brand names and everyone else is left on the outside looking in.
Trout’s view seems overly simplistic to me. I think the broader the penetration of a product category, the more likely it is that there will be multiple competitors.

This make sense to you?

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Posted by William Lozito at February 7, 2008 7:30 AM
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