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February 8, 2008

Return of Detroit Electric Car Turns Company Naming Back a Century

DetroitElectric1915.gifI think that it is great news that the Detroit Electric Car brand name will see light again after a hundred year absence, even if the first offices will actually be in California.

The reintroduction of a car carrying the brand name favored by the likes of Thomas Edison and John D Rockerfeller Jr. is a joint venture between US electric car company ZAP and China Youngman Automotive Group.

The Zap Alias model will carry the Detroit Electric Car brand naming. The company’s base in California will help solidify that state as the heart of alternative energy cars, especially electric cars. I do have to wonder if anyone finds it funny that the Detroit name will be appended to a company that really has nothing to do with Motown, but I am always pleased to see a classic name make a comeback.ZAP-Alias-Electric-Car.gif

I’ve said it before: you just can’t kill a good brand.

Possibly the name of the new company will remind car buyers that electric cars were once very popular in the US and not seen as alternatives at all.

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Posted by William Lozito at February 8, 2008 7:31 AM
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Hey - I was doing a search to find specific brand names - and came across your blog. You had mentioned me in a blog posting a little over a year ago - I never knew about it, and wanted to thank you!

Am I the only one that thinks that this is a horrible decision from a trademark perspective. They'll never get an app allowed when it pretty much suffers the same defects as those discussed in this case:

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