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February 1, 2008

NY Leatherstocking Region Looks For Less Literary Brand Naming

The Chenango-Delaware-Otsego region of New York state has been referred to as the Central Leatherstocking Region since the famous I Love NY marketing blitz was launched 31 years ago.

The name is in honor of the James Fennimore Cooper novels that are set in the region (The Leatherstocking Tales that include "Last of the Mohicans" and "The Deerslayer").
Now, the entire I Love NY campaign is getting a shot in the arm and the somewhat obscure naming for this region is looking at a revamp.

I am familiar with this area but the fact is that the average traveler is unlikely to understand the highly literary allusion.

This is an exceptionally beautiful and historic part of New York that boasts the Baseball Hall of Fame BASEBALLhalloffame.gifand the fabulous Glimmerglass Opera (both in Cooperstown).

It also has the best tagline I have ever heard for apple pie and cheddar cheese, a favorite dessert combo for upstate New Yorkers: "An apple pie without the cheese is like a kiss without the squeeze.”

I will be watching how events develop in this region with great interest.

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Posted by William Lozito at February 1, 2008 7:32 AM
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