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February 29, 2008

Ink Product Naming and Branding: Krink is the Street’s Quink

KrinkInk1.gifThe Razor Apple blog has a great commentary on a recent New York Times Magazine article discussing Krink, a new ink that comes right out of the world of tagging and graffiti.

The packaging is interesting, and the naming is going to work despite, or because of, the fact that we often get "krinks” in our necks or shoulders.

The name reminds me of Parker’s Quink, one of the best product names for fountain pen ink. The Quink name is well regarded by ink aficionados and the Krink naming looks like a street derivation of this popular brand.

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Posted by William Lozito at February 29, 2008 7:54 AM
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