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February 26, 2008

Energy Drink Naming Gets a Canadian Guru and a Buffalo Shark

guru.gifI read a story copied on the Marketing Muse and News blog about the travails of Guru energy drink, a Canadian elixir that found its brand name after one of the company founders read an article about Bill Gates.

The world of energy drink brand naming is a strange one to say the least. I have written before about the badly named and banned Cocaine energy drink, which has found new life on consumer shelves this month alongside a copycat named Blow. But really, a quick rundown of recent trends in energy drink naming leads me to think that these are actually the tamer end of a weird spectrum.

Take Grapple Sauce, for instance. That’s about as eye catching as Guru, but pretty reserved compared to Crazy Horse. If you really want to get wired, take a sip of Donkey Kong Energy Juice or Power Up Energy Drink, two cross brands from the famous video games.
How about Who's Your Daddy, the ultra sexist “King of Energy” drink you might not offer to somebody on a first date.

The name I do like is Shark, which manages to be aggressive and interesting without being ridiculous. I have to wonder if the Shark from Buffalo will eat the Guru from Canada?

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Posted by William Lozito at February 26, 2008 7:34 AM
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1 Comment

First, I just wanted to say that you do a great job on this blog, and I enjoy NameWire a lot.

Secondly, when you think of borderline-lurid branding, don't forget Beaver Buzz!

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