February 26, 2008
Energy Drink Naming Gets a Canadian Guru and a Buffalo Shark
I read a story copied on the Marketing Muse and News blog about the travails of Guru energy drink, a Canadian elixir that found its brand name after one of the company founders read an article about Bill Gates.
The world of energy drink brand naming is a strange one to say the least. I have written before about the badly named and banned Cocaine energy drink, which has found new life on consumer shelves this month alongside a copycat named Blow. But really, a quick rundown of recent trends in energy drink naming leads me to think that these are actually the tamer end of a weird spectrum.
Take Grapple Sauce, for instance. That’s about as eye catching as Guru, but pretty reserved compared to Crazy Horse. If you really want to get wired, take a sip of Donkey Kong Energy Juice or Power Up Energy Drink, two cross brands from the famous video games.
How about Who's Your Daddy, the ultra sexist “King of Energy” drink you might not offer to somebody on a first date.
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