« Hummer and Camel Reposition Their Brand Identity | Main | What Paris Hilton and The Naked Cowboy Know About Brand Naming »
February 22, 2008
El Porto No Mas: Legendary Beach Gets Posh Naming
The news story that the scraggly, but hip, LA Beach El Porto, is getting a naming change to North Manhattan Beach in a bid to shed its seedy, but soulful past and adopt a more posh image, which has led to some consternation among residents.
One surf shop has changed its name to El Porto Surfboards in protest. El Porto, once the favorite destination of those who wanted to let it all hang out, has cleaned up its image, possibly at some cost to its own spirit.
Bloggers at Manhattan Beach Confidential would have preferred El Norte. Not bad, guys.
Technorati Tags: Beach, El Porto, North Manhattan Beach, Surfing, Naming
Posted by William Lozito at February 22, 2008 8:26 AM
Posted to Marketing
| Naming
| Sports and Recreation
| Travel and Tourism
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4109
Leave a comment