February 22, 2008
El Porto No Mas: Legendary Beach Gets Posh Naming
The news story that the scraggly, but hip, LA Beach El Porto, is getting a naming change to North Manhattan Beach in a bid to shed its seedy, but soulful past and adopt a more posh image, which has led to some consternation among residents.
One surf shop has changed its name to El Porto Surfboards in protest. El Porto, once the favorite destination of those who wanted to let it all hang out, has cleaned up its image, possibly at some cost to its own spirit.
Bloggers at Manhattan Beach Confidential would have preferred El Norte. Not bad, guys.
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