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February 13, 2008

Does TuitionTree Brand Naming Make Sense?

Yesterday, on Trademork, I read something troubling about online loan service LendingTree.

Already facing a class action suit for “unfair business practices and false advertising," it has decided to offer a similar student loan service called TuitionTree.

I do think that TuitionTree is an improvement over the LendingTree brand name but worry that this kind of bad publicity could hurt any venture that ends in Tree. Moneytree.gifRumory suggests that the entire LendingTree model is doomed anyway.

The next generation of real estate loan engines will be more personalized and will feature Web 2.0 naming like Zillow and Trulia.

Expect to see the same in the realm of tuition searching.

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Posted by William Lozito at February 13, 2008 8:05 AM
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