February 6, 2008
Bank of America Chicago Marathon Brand Naming Goes The Distance
The Chicago Marathon has a new name and logo design that features its new sponsor, the Bank of America.
The prominence of the Bank of America name has Logo Design Works wondering, cynically, if it will ever be called The Bank of America Marathon. Right now the official name is Bank of America Chicago Marathon.
I think that there will always be an uncomfortable reality that the naming of huge sports events will always have the sponsor’s name close by, if not included. John Hancock is not shy about advertising its sponsorship of the Boston Marathon, although its name has not been officially attached to the event itself (nor has that of Huckabee, who is running it this year).
Not so with the ING New York Marathon.
The Tokyo Marathon has its own impressive logo but almost every image you see of the marathon includes the light blue Tokyo Metro name and logo as well. And on every site you see the other sponsor’s logos featured prominently.
What do you do if you are the Marathon Bank in Wausau? You sponsor the Ice Tee Classic, of course!
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