February 19, 2008
Audio Spotlight Will Change Naming and Branding
Imagine you can put consumers in a situation where your product speaks to them, literally.
A great article on AJC.com tells us about a billboard for the A&E show Paranormal State, that has a woman’s voice eerily whispering "Who's there? Who's there?" and "It's not your imagination" to isolated spots beneath it, leading passersby to scratch their heads as they walk past.
This new Audio Spotlight technology obviously has fantastic marketing applications as well as being too intrusive for consumers if not used appropriately.
It could be an interesting tool to introduce a new brand name along with other elements of the marketing mix.
Posted by William Lozito at February 19, 2008 7:34 AM
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