January 15, 2008
"Sticky Ass Glue" is Silly Brand Naming
It seems to me that the name “Super Glue” is so good that it has made competitors desperate for names that are even more suggestive of incredible stickiness.
Thus we have “Gorilla Glue” which has decided to top its already fearsome sounding brand naming with the more clunky sounding “Gorilla Super Glue Impact-Tough Formula”—they just cannot seem to avoid using that term “super” when it comes to really good glue.
Today, we have news of something that is supposed to be just as strong: "Sticky Ass Glue" which is “stubbornly strong” and has a jackass for a logo. Toologics got a sneak peak last year and at least one commenter claimed it was better than Gorilla Glue...but is it better than the “Gorilla Super Glue Impact-Tough Formula”?
I can’t help but be reminded of the Big Ass trademark hassles of 2006 that erupted in California. Here’s a great glue that all of the brewers and wine makers who like to put “ass” in their brand naming can use on the premises.
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