January 8, 2008
FohBoh: Niche Naming to Appeal to Insiders
To the uninitiated, “FohBoh” might look like yet another silly Web 2.0 name, continuing one of 2007’s top naming trends. But FOH (front of house) and BOH (back of house) are familiar terms to anyone in the restaurant industry. Do a Google search on “foh boh” and you’ll find yourself up to the eyeballs in restaurant job listings.
So when you want to start a social network for people in the restaurant business, of course you call it FohBoh. The name might lack euphony, but it’s perfect for appealing to a niche. If you know what the name means, you’re probably a good candidate for membership in the network. If you don’t, it doesn’t matter, because the site isn’t for you.
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