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January 31, 2008
Finnair Scores with “EarlyJack” Name
When Southwest announced “miniskirt fares” in the wake of an incident involving a scantily-clad passenger, the airline received some harsh criticism.
Finnair, on the other hand, chose to embarrass a fictional character rather than a real one with “Early Jack,” an advergame (video game used to advertise) to introduce new flights between Europe and Asia.
As Adverblog suggests, this is an advantageous name for the fare as well as the game. “Early Jack” tells you right away what Finnair has that its competitors don’t: fares that get you to your destination first.
Technorati Tags: Finnair, Southwest Airlines, Advergame, Early Jack, Naming
Posted by William Lozito at January 31, 2008 1:24 PM
Posted to Brand Naming
| Consumer Electronics
| Marketing
| Media and Entertainment
| Naming
| Product Naming
| Travel and Tourism
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