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January 28, 2008

Disaboom Creates Brand Naming Buzz

disaboom.gifGiven the list of pejorative terms including the morpheme "dis" you might be forgiven for trepidations about what a "Disaboom" might prove to be. In reality, it’s a new social network designed to “connect the millions affected by disability,” and it’s attracting attention in the blogosphere with its “disabled people are sexy” ads.

Like Colours in Motion, the makers of the "Spazz" wheelchair, Disaboom aims to overturn preconceptions about disability and disabled people. But “Disaboom” avoids the cringe factor of “Spazz.” While the site doesn’t provide an explanation of the name, I can think of several possible reasons for incorporating the word “boom” into the name:

  • Exploding myths about what it means to be disabled: boom!
  • The effect spinal cord injuries and diseases like MS have on your reality: boom!
  • The fun you can have on the site with like-minded people: boom!
  • The increase in visitors and site membership as a result of their ads and videos: boom!

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Posted by William Lozito at January 28, 2008 10:14 AM
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