January 25, 2008
Counterfeit Brand Naming Hotspot Tries To Go Legit With SilkStreet
In what Agenda Inc. refers to as a “highly ironic move,” notorious brand naming counterfeit hotspot Silk Street Market in Beijing has applied for a trademark to its own SilkStreet clothing label and warned counterfeiters not to copy it.
In what must be the most lenient criterion for reselling a high end brand in the world, the company solemnly assures us that only traders with ““no record of selling fake or shoddy products within six months and no [customer] complaints.” can sell SilkStreet brands.
This will surely raise a few eyebrows over at Burberry, Chanel, Gucci, Louis Vuitton and Prada, who won a symbolic $1,387.00 in a joint lawsuit against Silk Street and five of its tenants, “the first case in China to end in such a settlement.”
I’m thinking that it will be really hard to convince people that you are wearing a real SilkStreet shirt.
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