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January 25, 2008

Counterfeit Brand Naming Hotspot Tries To Go Legit With SilkStreet

silkstreetlogo.JPGIn what Agenda Inc. refers to as a “highly ironic move,” notorious brand naming counterfeit hotspot Silk Street Market in Beijing has applied for a trademark to its own SilkStreet clothing label and warned counterfeiters not to copy it.

In what must be the most lenient criterion for reselling a high end brand in the world, the company solemnly assures us that only traders with ““no record of selling fake or shoddy products within six months and no [customer] complaints.” can sell SilkStreet brands.

This will surely raise a few eyebrows over at Burberry, Chanel, Gucci, Louis Vuitton and Prada, who won a symbolic $1,387.00 in a joint lawsuit against Silk Street and five of its tenants, “the first case in China to end in such a settlement.”

I’m thinking that it will be really hard to convince people that you are wearing a real SilkStreet shirt.

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Posted by William Lozito at January 25, 2008 7:33 AM
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