« Car Brand Naming All About The Numbers (And Letters) | Main | Disaboom Creates Brand Naming Buzz »
January 25, 2008
Counterfeit Brand Naming Hotspot Tries To Go Legit With SilkStreet
In what Agenda Inc. refers to as a “highly ironic move,” notorious brand naming counterfeit hotspot Silk Street Market in Beijing has applied for a trademark to its own SilkStreet clothing label and warned counterfeiters not to copy it.
In what must be the most lenient criterion for reselling a high end brand in the world, the company solemnly assures us that only traders with ““no record of selling fake or shoddy products within six months and no [customer] complaints.” can sell SilkStreet brands.
This will surely raise a few eyebrows over at Burberry, Chanel, Gucci, Louis Vuitton and Prada, who won a symbolic $1,387.00 in a joint lawsuit against Silk Street and five of its tenants, “the first case in China to end in such a settlement.”
I’m thinking that it will be really hard to convince people that you are wearing a real SilkStreet shirt.
Technorati Tags: SilkStreet, counterfeit, trademarking, Brand Naming, Silk Street Market
Posted by William Lozito at January 25, 2008 7:33 AM
Posted to Apparel
| Brand Naming
| Branding
| Industry
| Naming Rights
| Trademarking
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4087
Leave a comment