January 10, 2008
Branding: New Xerox Brand Identity
Xerox has refreshed its brand identity in order to get a little distance from simply being perceived as a copier company.
Gone are the imposing high capital letters, replaced by a friendlier rounded lowercase font treatment with a globe icon beside it.
Let’s hope the new logo will help to “disrupt the mental model of Xerox as just a copier company.”
Some have observed, however, that the X on the globe of Xerox logo is surprisingly similar to Microsoft's Xbox logo.
TrackBack URL for this entry: