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January 7, 2008

Brand Naming: Snickers Nut 'n Butter Crunch Pretty Sweet

Snickers_nutnbutter.gifThe new Snickers Nut ‘n Butter Crunch has Theresa Gubbins asking “who started the ‘N [brand naming] thing anyway” and positing that it might have started with Kellogg’s Nut ‘n Honey Cereal back in the ‘80s.

I wouldn't be surprised, however, if brand names with " 'N " in them don't go back 50 years or more. I do know that Shake 'n Bake was introduced in 1965.

shakenbake.gifCan you think of any brand name with " 'N " in them that precede the Shake 'n Bake name?

She also notes that its creator, Mars, has changed its name back to Mars Snackfood from Masterfoods, a great move since the Mars name is so well known. The big candy makers have become much more “nimble” than in years past, creating many new limited edition items with a new sub-brand.

I think limited edition candy bar brand naming seems to be getting edgier and edgier, although sometimes even top brand names drop the ball.

Does the combo of nuts and butter appeal to you?

Sounds too rich to me, but the way has been paved by Nutter Butters and even Hershey’s Reese’s Peanut Butter Cups. Take a look at the colors Snickers uses on the packaging for the Nut ‘n Butter Crunch and see if they don't come to mind.

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Posted by William Lozito at January 7, 2008 10:26 AM
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