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January 23, 2008

A Green BMW Could be a Triumph in Product Naming

bmwlogo.gif It seems that the rumors that were flying around last November are true: BMW is looking for a new brand name for a line of eco-friendly cars.

Hilton Holloway thinks the solution is to simply make the MINI brand name the eco-brand, while Lascelles Linton at AutoblogGreen argues that BMW’s hydrogen car project, alongside its fuel-efficient Mini and gas sipping Smart brand, should be enough for the Bavarians. No new brand naming required.

I am partial to the idea of BMW trotting out a clean, green Triumph, a brand it also owns, which seems to be all but languishing despite its enormous appeal.

bmwtriumph.gif

If the MINI can be brought back in new livery, why can’t the Triumph be a “triumph” in green engineering? I’d say that the first model should come out in British racing green and use BMW’s Efficient Dynamics Technology. That would be a sweet ride indeed.

Technorati Tags: BMW, Triumph, Product Naming, Eco-Friendly Cars

Posted by William Lozito at January 23, 2008 7:28 AM
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