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January 23, 2008

A Green BMW Could be a Triumph in Product Naming

It seems that the rumors that were flying around last November are true: BMW is looking for a new brand name for a line of eco-friendly cars.

Hilton Holloway thinks the solution is to simply make the MINI brand name the eco-brand, while Lascelles Linton at AutoblogGreen argues that BMW’s hydrogen car project, alongside its fuel-efficient Mini and gas sipping Smart brand, should be enough for the Bavarians. No new brand naming required.

I am partial to the idea of BMW trotting out a clean, green Triumph, a brand it also owns, which seems to be all but languishing despite its enormous appeal.

If the MINI can be brought back in new livery, why can’t the Triumph be a “triumph” in green engineering? I’d say that the first model should come out in British racing green and use BMW’s Efficient Dynamics Technology. That would be a sweet ride indeed.

Technorati Tags: BMW, Triumph, Product Naming, Eco-Friendly Cars

Posted by William Lozito at January 23, 2008 7:28 AM
Posted to Automotive | Brand Naming | Branding | Industry | Naming | Product Naming | Technology

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