January 23, 2008
A Green BMW Could be a Triumph in Product Naming
Hilton Holloway thinks the solution is to simply make the MINI brand name the eco-brand, while Lascelles Linton at AutoblogGreen argues that BMW’s hydrogen car project, alongside its fuel-efficient Mini and gas sipping Smart brand, should be enough for the Bavarians. No new brand naming required.
If the MINI can be brought back in new livery, why can’t the Triumph be a “triumph” in green engineering? I’d say that the first model should come out in British racing green and use BMW’s Efficient Dynamics Technology. That would be a sweet ride indeed.
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