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December 24, 2007

Toy Naming For 2008: Green, Safe, and Made in USA

socktopus toysThis Christmas has set the tone for toy naming in 2008.

  1. Safety is Key: Any part of your name that tells us your toy is "safe" or "caring" is a good idea, since consumers can now use their cell phones to check to ensure your product name is safe. Traditional toys seem to be perceived as safer than the rest, so wooden toy makers like Maple Landmark have an edge.
  2. Made in China? There is no question that the Made in China label took a huge knock this year and the fallout will continue through 2008. Look for an up tick in toys "Made in the USA" as well as an advantage in brand name toys vs. no-name toys.
  3. Green Toys: Toys that are made in an eco-friendly manner, those whose brand naming reflect recycled sources (The Socktopus, for example) or toys that do not use batteries will see an up tick. Also, Eartheasy has declared that "regifting is ok."

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Posted by William Lozito at December 24, 2007 2:36 PM
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