December 13, 2007
New Product Promotion Trend?
I came across an interesting study conducted by an MIT professor who has discovered that shoppers will go for comparatively lower priced items if they are given an idea about what to do with the saved money.
Professor Shane Frederick discovered that he purchased a less expensive stereo system after it was made clear to him that he could buy 30 CDs with his savings over another brand.
As a result, IKEA is putting out ads for its furniture that show cabinets filled with the shoes one could buy from the savings.
I just can see the tagline: "IKEA Cabinets: Shoes Included."
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