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December 19, 2007

Made in India: Is the World Ready For Luxury Indian Brand Names?

Tata_logo.gifYou probably have not heard of India's Tata Group, the country's largest automaker and possibly its biggest brand name, but you most certainly have heard of Jaguar and Land Rover.

Jaguar_Logo.gifThese two brands may soon be sold to Tata Group for around $2 billion.

Land-Rover.gifThis is leading many experts to wonder if the world is ready for Indian luxury brand naming. Much as Martin Lindstrom did when Louis Vuitton moved its production to India.

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Posted by William Lozito at December 19, 2007 9:17 AM
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