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December 19, 2007
Made in India: Is the World Ready For Luxury Indian Brand Names?
You probably have not heard of India's Tata Group, the country's largest automaker and possibly its biggest brand name, but you most certainly have heard of Jaguar and Land Rover.
These two brands may soon be sold to Tata Group for around $2 billion.
This is leading many experts to wonder if the world is ready for Indian luxury brand naming. Much as Martin Lindstrom did when Louis Vuitton moved its production to India.
Technorati Tags: Luxury Brands, Jaguar, Land Rover, Tata Group
Posted by William Lozito at December 19, 2007 9:17 AM
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