December 18, 2007
Good Brand Name Awareness
A new study by the CMO Council suggests that good brand name awareness in the tech sector is not a guarantee of higher sales because customers are looking for "competence, quality service and support."
Some of the biggest tech brand names like HP, Dell and IBM take a back seat in terms of brand recognizability by people in the industry to lesser known names like NetApp, Juniper, InterSystems, Polycom and Synnex.
Building a good name means embracing every aspect of brand naming, which means, of course, backing up your marketing claims and making sure you satisfy customer needs once your name has attracted them.
Posted by William Lozito at December 18, 2007 12:00 PM
Posted to Brand Name Research | Brand Naming | Branding | Company Naming | Consumer Electronics | Marketing | Naming | Product Naming | Technology
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