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December 18, 2007

Good Brand Name Awareness

iPhoneA new study by the CMO Council suggests that good brand name awareness in the tech sector is not a guarantee of higher sales because customers are looking for "competence, quality service and support."

Some of the biggest tech brand names like HP, Dell and IBM take a back seat in terms of brand recognizability by people in the industry to lesser known names like NetApp, Juniper, InterSystems, Polycom and Synnex.

Wired has a great post up today that asks "Whatever Happened to the Other iPhone," a perfectly respectable Linksys product with a very recognizable name that people basically do not know about.

Building a good name means embracing every aspect of brand naming, which means, of course, backing up your marketing claims and making sure you satisfy customer needs once your name has attracted them.

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Posted by William Lozito at December 18, 2007 12:00 PM
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