December 21, 2007
Fairmont Lends Its Brand Name to Legendary Norfolk Hotel
Some people are not pleased that the legendary 103-year old Norfolk Hotel in Nairobi, Kenya - where Teddy Roosevelt stayed before his famous safari and favorite of Karen Blixen of Out of Africa fame - is being renamed Fairmont The Norfolk after a multi-million dollar renovation.
Fairmont Raffles International has made no secret of its intention to spread its branding through Africa and the East. People often get upset when iconic hotels change their names, such as when Boston's Ritz-Carlton was renamed after being acquired by the Taj hotel chain.
The Fairmont name is well-known worldwide, unlike the name "Norfolk Hotel," which is only known by people who are into Africana or are intimately familiar with Kenya.
Kenya's drive to bring in new tourists will be greatly helped by the Fairmont name, which allows people to book with confidence.
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