the product naming blog

« South Beach Living vs Dieting = Good Brand Naming | Main | Toy Naming For 2008: Green, Safe, and Made in USA »

December 21, 2007

Fairmont Lends Its Brand Name to Legendary Norfolk Hotel

NorfolkHotel_Kenya.gifSome people are not pleased that the legendary 103-year old Norfolk Hotel in Nairobi, Kenya - where Teddy Roosevelt stayed before his famous safari and favorite of Karen Blixen of Out of Africa fame - is being renamed Fairmont The Norfolk after a multi-million dollar renovation.

Out_of_Africa.gifFairmont Raffles International has made no secret of its intention to spread its branding through Africa and the East. People often get upset when iconic hotels change their names, such as when Boston's Ritz-Carlton was renamed after being acquired by the Taj hotel chain.

The Fairmont name is well-known worldwide, unlike the name "Norfolk Hotel," which is only known by people who are into Africana or are intimately familiar with Kenya.

Kenya's drive to bring in new tourists will be greatly helped by the Fairmont name, which allows people to book with confidence.

Technorati Tags: , , , ,

Posted by William Lozito at December 21, 2007 9:35 AM
Posted to | | | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4059

Leave a comment