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December 11, 2007

Broadway Brand Naming

Broadway.gifThe Hollywood Reporter informs us that getting your brand name under the bright lights of Broadway may be a slower process than one would think.

LegallyBlondBroadway.gifHowever, Citi is happily plastering its brand name all over "How The Grinch Stole Christmas," and brands like Jet Blue, Red Bull, UPS, Sprint and so forth are placed onstage or mentioned in the dialogue of "Legally Blonde." Fidelity is getting behind "Young Frankenstein" and "The Fantasticks," and Sprint is supporting "Chicago" and "Chitty Chitty Bang Bang."

More and more small businesses are looking for ways to get their brand names on stage, although as Entrepreneur pointed out you don't try to get a dry cleaning brand name into a traditional Hamlet production.

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Posted by William Lozito at December 11, 2007 8:44 AM
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