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December 4, 2007

Brand Naming Can Tattoo You

Chanel_Tattoo.gifI've said it before and I'll say it again: If you want a sure way to get your brand naming under people's skin, think tattoos.

As the latest trend, companies are not only incorporating tattoo art into their brand names, but also creating brands that are designed to appeal to people with tattoos.

  • The convenience store chain 7-Eleven has a new energy drink called "Inked," which is "aimed at people who either have tattoos or those who want to think of themselves as the tattoo type."
  • Dunlop has offered free tires for years to anyone who will get their "Flying D" tattooed to their body.
  • General Mills is selling fruit roll-ups that allow kids to create "temporary tongue tattoos."
  • Christian Dior, Tag Heur, Aussiebum, Bling, Benefit Cosmetics are all looking into creating "tattoo logos" in India, because tattoos are a big part of Indian culture.
  • CAPTAIN-MORGAN-TATTOO.gifCaptain Morgan's new rum is called "Tattoo."

As you can imagine, people of all ages and nationalities wear tattoos, which means that you almost cannot lose by incorporating tattoo advertising into your brand.

What's next?

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Posted by William Lozito at December 4, 2007 9:47 AM
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