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November 21, 2007
When Brand Names Remind Us of The Worst
What's the first thing that comes to your mind when you hear "Scott Peterson?"
- Murderer
- Liar
- Psychopath
- Sociopath
- Evil
I'm sure, most of you recall he was convicted of murdering his pregnant wife Lacy Peterson.
I'm sure, most of you don't know, however, that there is Scott Petersen Sausage Company in Chicago.
Although the Sausage Company's name Petersen is spelled with an "e", I couldn't help but being reminded of another Scott Peterson who spells his name with an "o."
When Peterson is spelled with an "o" is generally of Swedish origin, while when Petersen spelled with an "e," it's generally of Norwegian or Danish origin.
A subtle distinction, I think. Too bad for the Scott Petersen Sausage Company.
Technorati Tags: Scott Peterson, Scott Petersen, Lacy Peterson, Sausage Company
Posted by William Lozito at November 21, 2007 9:17 AM
Posted to Brand Naming
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| Naming
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