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November 14, 2007

Product Naming: Penryn Processors Anything but Obscure

Intel-penryn.gifA quick look at Engadget confirms that Intel's new Penryn processors are getting plenty of buzz, particularly now that they're already shipping. And back since the buzz began, people have been asking "What's a Penryn when it's at home?"

IntelLogo1.gif"Pennrynn" is Cornish for "promontory" and is the name of a town in (you guessed it) Cornwall. That Penryn is presumably the namesake of Penryn, California, after which the processors are named.

Yes, descriptive names have their place. Intel chooses its product code names from among lists of obscure place-names proposed by the design team. According to Dileep Bhandarkar of the Technology@Intel blog, Penryn, CA is near one of the development sites for the processors. He adds, "The project started originally in Israel under the name Hagar, but one quick look at the comic section of the paper convinced us that that was a Horrible name!"

I quite like the name Penryn, though I have to admit that "Core 2 Extreme" does a better job of explaining the product's features and benefits.

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Posted by William Lozito at November 14, 2007 8:03 AM
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1 Comment

Pentium and Centrino aren't place names, are they?

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