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November 20, 2007

New Slogan for Great Britain?

Cool_Britannia.gifGreat Britain is looking for a national slogan, a move which is being received with an expected dose of cynicism by the British public. Recent suggestions include "Get blotto, play the lotto, that's our motto" and "Dipso, fatso, bingo, ASBO, Tesco." Another amusing one is "Americans Who Missed the Boat" have posted yet more.

Spice_Girls.gifThe UK has never had an official slogan. Even the Spice Girls' era "Cool Britannia" was more of a proposed and failed media tagline. This may be due to the fact that England "did not have the same grand cataclysmic moment of creation that other countries did" and thus a rallying cry was not really necessary. And as one student says, "We're British; we don't do slogans."

The Yahoo! News article on the subject quotes Shakespeare's "Virtue is bold, and goodness never fearful" as a possible slogan, but I would suggest that if you are looking to the Bard for inspiration, why not "The Sceptred Isle?"

I guess "God Save the Queen" has served them well for some time now and few people will understand the meaning of "sceptred."

The whole debate has prompted at least one blogger to post suggestions for a Canadian slogan. My favorite is "North America's very own Belgium."

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Posted by William Lozito at November 20, 2007 9:41 AM
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