« Product Naming: Penryn Processors Anything but Obscure | Main | DEWmocracy Millennial Brand Naming at Work »
November 15, 2007
Martha Stewart Wins and Loses Katonah Brand Naming Dispute
The New York Times reports today that the dispute between Martha Stewart and her fellow residents of Katonah is now over: she will be able to use the exclusive village's name on "furniture, mirrors, and chair cushions" but not on things "such as hardware, paint, lighting and home textiles."
Her plans to create a Katonah brand hit a snag when the US Patent and Trademark Office took up the case of the Katonah Hardware store and the Katonah Village Improvement Society, which have indicated disappointment with their challenge to the domestic diva.
As I have written about this before, it seems to me that Martha is not getting much out of this deal.
Technorati Tags: Martha Stewart, Katonah, Trademark, Furniture
Posted by William Lozito at November 15, 2007 8:50 AM
Posted to Brand Naming
| Branding
| Household Goods
| Marketing
| Trademarking
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4034
Leave a comment