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November 5, 2007

Company Naming: Is Latin Fashionable?

inditex.gifAccording to the Wall Street Journal Spain's largest fashion retailer, Inditex SA, has plans to open a new chain for accessories. Thriftily, they're considering a name they already own: Uterqüe.

"Uterqüe" is the masculine form of a Latin pronoun meaning "each of two" or "both." This could have good connotations for shopping, as in "I'll take both," and for accessories that come in pairs, like earrings.

If anyone knew what it meant, that is. "Uterqüe" is not among the Latin words likely to be known to the general public. To those who've never studied Latin, "Uterqüe" looks a lot like "uterus" or rather, since this is a Spanish store, útero. Which might be appropriate for a store selling maternity clothes, but rather less so to high fashion.

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Posted by William Lozito at November 5, 2007 7:54 AM
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