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November 27, 2007
Claseo: A Classy Product Name
Here's a new take on the concept of social shopping: clothes you need an invitation to buy. Claseo appeared in the November 15 SpringWise newsletter because of its concept, but we were attracted by the name.
While other social shopping networks have typical Web 2.0 names like ThisNext, Crowdstorm and ShopWiki.
"Claseo" emphasizes exclusivity rather than popularity.
You can tell from their name that their products, and their customers, have class.
Now, if only we could get an invitation...
Technorati Tags: Claseo, ThisNext, ShopWiki, Social Shopping
Posted by William Lozito at November 27, 2007 7:57 AM
Posted to Apparel
| Brand Naming
| Branding
| Marketing
| Naming
| Product Naming
| Retail
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I'm not sure Crowdstorm is a 2.0 name as we spelt it correctly - but I see your point :-)
Claseo is quite a nice name - I agree, although I was tempted to spell it with two 's'...
zypcodes.com is similar to Claseo in its exclusivity. The catch is that none of its status symbols mean anything except to a very elite group, even though it requires no invite.