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November 6, 2007

Brand Naming: Google’s Android is Pretty Frightening

GooglePhone.gifGoogle's launch of the new Android mobile software finally puts to rest the rumors of a gPhone. In fact, the new free software will not even feature the Google logo but, as Dana Gardner points out, this move will "threaten no less than the personal computer itself" by basically making any new cell phone a Gphone.

Extra Tech has sighed in relief over the fact that the Gphone name, "which stopped being cute awhile ago in the fine tradition of J-Lo, A-Rod, and K-Fed" can go away now, hopefully forever.

Still, the Gphone name will be around for some time, as even the guys at Google like to talk about it. Google's idea of omitting the Google brand name on the phones is a smart move and "part of Google's multilayered strategy to win over the wireless search and advertising industries."

The Android brand name reminds me of a '50s Sci-Fi flick "Androids & Cyborgs." Given Google's aggressive entry into the market, calling the new mobile software Android is little bit frightening given this free, stand alone piece of software will essentially enslave your phone to Google, making it Gphone in all but name.

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Posted by William Lozito at November 6, 2007 11:09 AM
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1 Comments

Kelly said:

This blog information related to google news. Its new Android mobile software finally puts to rest the rumors of a gPhone.

November 7, 2007 3:02 AM

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