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October 11, 2007

Salma, a New Doll Brand Name?

Salma.gifThe name Salma is a derivation of the word salamah, meaning peace. The doll creator has already developed twenty different costumes "ranging from traditional wear to casual clothes and, of course, white prayer dresses." In case you didn't know, Barbie's revealing clothing is not appropriate for the 1.6 billion Muslim people in the world.

Barbie.gifNow, an Indonesian woman has come up with an alternative doll named Salma, which is a Barbie look-alike dressed up in traditional Muslim clothing.

Indonesia is the largest Muslim country, thus making it a great starting point for the new toy. The similarity between Salma and Barbie is so striking that it's unclear whether it's an authentic Barbie.

Regardless, the Salma doll is marketed as a "Muslim Barbie," which is a trademark violation unless Mattel doesn't protect their mark.

The advent of this new doll should be bad news for Fulla and Razanne, the two Barbie-like dolls that are just as modest but are not likely to be facing lawsuits from Mattel.

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Posted by Diane Prange at October 11, 2007 11:41 AM
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