October 26, 2007
Mercedes-Benz Adds Sound Logo to New Brand Naming Strategy
As you know, I've been blogging about Mercedes-Benz recently. The fact that company has not only implemented some serious revamping of its brand naming but also added a neat new "sound logo" is worth noting.
What's interesting about Mercedes-Benz's new logo is that it's a solo vocal taken from a recording made by an English (not German) boys' choir. One Mercedes-Benz exec enthused that it is "emotional, elegant and unmistakably associated with our brand."
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