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October 18, 2007

Flexible Logos: Do You Have One?

Today's article in the NY Times has me thinking how branding and naming have evolved in today's age of interactive media and social networking.

GoogleLogo1.gifEver since Google has started using a flexible logo model, other companies took notes. Now, the New Museum of Contemporary Art in NYC and Saks Fifth Avenue both have developed flexible logos, too.

Even Church logos are undergoing a transformation. This encourages others to do the same.

It seems we have moved into an era when consumers want to take ownership of the brand names they like, for better or worse, and companies have to find the means to manage that interest.

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Posted by William Lozito at October 18, 2007 8:31 AM
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