October 1, 2007
Company Naming That Is As Funny as It Wants to Be
The fact that these names are funny works against the brand. Yes, they are memorable, but they are not doing much for the business - who really wants to eat "Yuki Sushi," even if it is easy to remember?
On the other hand, Raymond Lawrence has an excellent post up about funny business names that work. Nerds ToGo, Pet Butler, Boneheads and College Hunks Hauling Junk are all on the crazy side but they get the service message across. Brick Kicker gives pizzazz to a home inspection business, and FunBus is a better service offering than "livery service."
The point is that these company names are funny because they want to be: they're laughing with the customer and not being laughed at. Walking that line, however, is no small feat.
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