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October 22, 2007
Brand Naming: Cingular Name Haunts AT&T?
As you know, I have been following the AT&T's efforts to re-brand Cingular and today I came across an article in Advertising Age suggesting that it has been a "failure of epic proportions."
Many feel that AT&T is "struggling" to convey the "seamless" blend of Cingular and AT&T, despite the fact that AT&T's brand name is so high in global awareness rankings.
I realize that many people miss the Cingular brand, but as I mentioned before, I think AT&T made the right move in scrapping the Cingular name. The share price is increasing and the AT&T brand name has broader and deeper recognition.
Just give it some time. Be patient.
Technorati Tags: AT&T, Cingular, Global Brand
Posted by William Lozito at October 22, 2007 9:08 AM
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