October 15, 2007
Brand Awareness: Coke and China
A recent article posted at the New York Times should be read by all the good folks at Coca-Cola. It seems Nike is shifting their focus from the traditional advertising towards the social networking, reported the New York Times.
Nike is pushing for "more physical interaction with brands," like sponsoring soccer games and marathons but also offering ""Nike Running Club" in its stores to create a genuine place of interaction with the brand name.
Coca-Cola has decided on another approach for brand awareness in China. The company has opened the Coca-Cola Research Center for Chinese Medicine at the China Academy of Chinese Medical Sciences, which will dovetail with its Beverage Institute for Health & Wellness in China. As reported, Coca-Cola's newly developed beverages will include Chinese herbs as ingredients.
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