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October 8, 2007

Brand Naming: Atmospheric Concept Car from Mazda

Mazda TaikiMazda has just announced its latest concept car, the gorgeous (if slightly surreal) . While the category they're putting it in ("Sustainable Zoom-Zoom") sounds like a badly-translated dinner menu, there are some wonderful names involved. "Taiki" means "atmosphere," entirely fitting for a car with sweeping lines and an all-glass canopy, and appropriate to the ("flow") concept car from which it evolved. The name Taiki also sounds like "tai chi," which epitomizes graceful, flowing (albeit not swift) motion.

Not only that, it has a branded engine, a 16x rotary job called (which sounds like "genesis" and involves technology taken from jet propulsion). And we already know how effective trademarked ingredients are for marketing. Indeed, the car has so much going for it in the naming department that it's a pity it's only a concept car and not available for purchase. It's got Lamborghini's Reventón beat hands down.

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Posted by William Lozito at October 8, 2007 6:19 AM
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1 Comment

The very strange thing is that this futuristic, flowing vehicle still resembles a Mazda, even if one were to cover up the badge. The elements seem to come together well, each contributing to the brand as a whole. No surprise, from a company that even tunes its cars’ exhaust notes for human listening pleasure.

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