October 8, 2007
Brand Naming: Atmospheric Concept Car from Mazda
Mazda has just announced its latest concept car, the gorgeous (if slightly surreal) Taiki . While the category they're putting it in ("Sustainable Zoom-Zoom") sounds like a badly-translated dinner menu, there are some wonderful names involved. "Taiki" means "atmosphere," entirely fitting for a car with sweeping lines and an all-glass canopy, and appropriate to the Nagare ("flow") concept car from which it evolved. The name Taiki also sounds like "tai chi," which epitomizes graceful, flowing (albeit not swift) motion.
Not only that, it has a branded engine, a 16x rotary job called Renesis (which sounds like "genesis" and involves technology taken from jet propulsion). And we already know how effective trademarked ingredients are for marketing. Indeed, the car has so much going for it in the naming department that it's a pity it's only a concept car and not available for purchase. It's got Lamborghini's Reventón beat hands down.
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