the product naming blog

« Rock Stars Learn About Branding | Main | Flexible Logos: Do You Have One? »

October 17, 2007

APWagner Looking For Oldest Appliance: What Brand Name Will Win?

APWagner, an appliance parts company, is running a contest to find America's oldest appliance.

GE-appliance-logo.gif The Absolute Overall Oldest Appliance owner will get three new Whirlpool appliances plus $1000 cash, while the "Craziest Video Entry" winner will get three new GE appliances.

WhirlpoolAppliances.gif It seems APWagner figured the Whirlpool brand name would appeal to people who want longevity out of their appliances, while GE would appeal to creative people. In my opinion, however, all of these brands have qualities built into their names.

If you still wonder how old your appliance has to be in order to win a contest, the Old House Web has a list up:

  • Dishwashers should give you from 5-12 years of usage
  • Washers and dryers 8-12 years
  • Fridges and stoves 15-20 years

Now we have to wait and see which appliance brand name will beat these numbers.

Technorati Tags: , ,

Posted by Diane Prange at October 17, 2007 3:14 PM
Posted to | | | | | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment