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October 9, 2007

Alpine, Legend in Automotive and Technology Naming, To Ride Again

logo_renault.gifCar lovers will be pleased to learn that French automaker Renault plans on reintroducing its Alpine brand name on a line of cars coming at the end of the decade that promises to include a "radical sports car."

Alpine.gifWhile Renault plans on introducing 26 new models by the end of 2009, including a new Laguna as well as updated versions of the Vel Satis and Avantime lines, there can be no doubt that true aficionados will be eagerly awaiting new Alpine. The legendary Alpine A110 led the team to victory in the 1973 World Rally Championship, which was something pretty special.

This car that put a serious fire under the Porsche 911, can be found on eBay and aimed right at the classic car demographic. Owning a 1977 Alpine A310 would make you a "member of a much more exclusive club than is available to mere 911 drivers."

I have to wonder, however, how this brand name will work alongside another brand name: Alpine car stereos. It's a brand that appeared in 1978, years after the Renault Alpine was made legend, but is still very much sui generis.

Of course, Alpine the car stereo company, no longer makes car stereos, they make "mobile media solutions," but it’s still a fearsome and coveted brand name.

I think a new, "radical" Renault Alpine 2010 loaded with the latest Alpine sound system would be si bon.

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Posted by Diane Prange at October 9, 2007 10:38 AM
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