September 14, 2007
The Influence of China on Brand Perceptions
It's no surprise to anyone reading this post that China has been in the news the last few months regarding numerous product recalls for pet food, prescription drugs and toys.
This prompted us to conduct primary research among 503 consumers in the US. The sample was balanced by gender, age, household income and census region.
This week, some of the findings of our study were the subject of a cover story of Brandweek.
Next week, we plan to publish more of our proprietary research findings on the influence of China on brand perceptions.
Posted by William Lozito at September 14, 2007 12:34 PM
Posted to Brand Name Research | Brand Naming | Branding | Company Naming | Food | Household Goods | Industry | Marketing | Naming Rights | Product Naming | Retail
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