September 18, 2007
Reventon Brand Name a Blowout
Lamborghini has just introduced a $1.6 million car, and named it after a bull.
While bulls are symbols of power, speed, and virility, and the bull Reventón was particularly aggressive, the name Reventón doesn't have anywhere near enough sex appeal to match the car itself.
Reventón is Spanish for burst, which is fine if you think of a burst of power, but the word is also used to mean a blowout, as in a flat tire. It also means outburst, as in an emotional display.
Those connotations would have been lost on non-Spanish-speaking auto-fanciers before the Internet.
Now bloggers have the power to spread naming gaffes around the world in mere minutes, and the Reventón is likely to go down in history as second only to the Nova in awkward auto naming experiments. And, indeed, if you have a reventón, your car will no va.
Even without that problem, however, the name just sounds too clumsy. It doesn't have the smooth, rolling power of, say, Lamborghini. Even removing the n from the end of the word would give it a better sound, though for a car like this, a one-syllable name that whips past you at high speed might be more appropriate.
Too often, we buy products that don't live up to their names. In Lamborghini's case, the name doesn't live up to the product.
Posted by Diane Prange at September 18, 2007 9:40 AM
Posted to Automotive | Brand Name Research | Brand Naming | Branding | Company Naming | Durable Goods | Industry | Marketing | Naming | Naming Rights | Product Naming | Retail
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