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September 26, 2007
QVC’s New Branding Scheme is Deja Q All Over Again
QVC's first marketing campaign in 21 years aims at owning the letter Q, at least in the minds of the public.
As our "Brought to You by the Letter Q" post last December shows, they're a bit late off the mark. "Q" might be a rare letter in the English language (and even rarer in most Germanic languages), but its unusual nature makes it popular with marketers.
The US trademark database reveals 1971 records with the letter "Q" on its own, in every conceivable category, from clothing and consumer goods to piezoelectric crystals to food products. Browsing through the list reveals an impressive array of different ways to represent the letter "Q," from the swirling yin-yang of Quick Sports to the tilted square registered by Epson.
Members of the QVC online community seem underwhelmed by the move to incorporate "Q" into everything the company does (from iQdoU to "merci beau Q"):
Actually, the popular Broadway show "Avenue Q" already has a Q-mmunity on their website. Is this the Q for the lawyers to step in?
Technorati Tags: QVC, Linguistics, Quick Sports, Epson
Posted by Diane Prange at September 26, 2007 8:55 AM
Posted to Brand Naming
| Company Naming
| Linguistics
| Naming
| Product Naming
| Retail
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Reminds me of a line from J. Jonah Jameson: Hoffman, run down to the patent office and market the name "Green Goblin." I want a quarter every time someone says it.