September 13, 2007
Netscape Has a Propelling New Brand Name
A few days ago I wrote about the danger that the Netscape brand name seemed to be in, not least because its identity as a social news portal has been dropped and will be moved to a new site which has yet to be named.
Well, the name is out and its a good one: Propeller.
As one Netscape blogger points out, "to propel means to motivate, actuate, move, prompt, incite, impel, or to give incentive for action and cause to move forward with force."
OK, I'll accept that, not least because they will be "propelling" news to us.
Of course, we would expect Netscape to spin the Propeller (a blog title that has been used many times in relation to the new brand naming) but the future of the brand is still in doubt, according to Tim Faulkner.
This news comes right on the heels of Motorola's announcement to launch a content portal with the name Comprehensive Solutions Catalog which James Quintana Pearce hopes "is a working title and not the planned brand name."
Posted by William Lozito at September 13, 2007 7:43 AM
Posted to Brand Name Research | Brand Naming | Branding | Consumer Electronics | Industry | Marketing | Naming | Naming Rights | Product Naming | Technology | Telecommunications
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