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September 8, 2007

Is the Netscape Brand Name In Trouble?

Netscape is going through some changes and at least one Netscape blogger is unhappy with the way they have been misrepresented in the blogosphere. I think that the basic problem here is that Netscape is changing the identity of its brand name at least one time too many.

Netscape logoWhen I think of Netscape, I think of its classic web browser, which is still around. But the actual site was a Digg-like social news portal that is soon to return to being a regular news feed. But it seems that the social news site is not dead. It is going to be moved to a new site with a new name.

It will be interesting to see what the new name will be, or nature of the site content.

Confused yet?

Duncan Riley at TechCrunch simply says "Netscape Digg Clone is Kaput," much to the irritation of the Chris Finke, another Netscape blogger. The fact is, things obviously are not looking good for Netscape and its parent AOL.

This kind of confusion over what the brand name actually means is the first sign of disaster. I have a bad feeling that we may be saying good-bye to the Netscape brand name pretty soon, which would be sad because it has such a wonderful Internet pedigree.

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Posted by William Lozito at September 8, 2007 12:38 PM
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1 Comment

The position of Netscape in the mind of the vast majority of people is of an internet browser that got overtaken by IE and Firefox. Period.
So in my view, yes, they have a significant brand problem.
(except for a hard-core tech audience who may actually follow what Netscape does these days)

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