September 6, 2007
iPod Gets a Classic Product Name
The big news this week is that Apple has revamped the iPod line and in doing so has tweaked their product naming.
We now have the iPod Touch, which is essentially an iPhone without the phone. One user points out that it's the first one-syllable product name in the iPod line. Lots of people would have liked to call it the iPod Feely, which is probably not a great name, and neither is iPod Smudgy.
The news that has really raised a few eyebrows is the fact that the current Video iPod is getting a facelift and more capacity and will be released as the iPod Classic.
Now just hang on a darn second. A classic item is, well, one that's been around. One we know. Like Coke Classic. This is a newly revamped item that gets the classic brand name. In other words, nobody out there owns this classic item yet.
Blogger Chris Turner is starting to think that maybe there are just a few too many iPod names floating around out there. He suggests that when Apple puts the name classic on something, it's probably getting a spruce up before heading to the pasture the way Mac Classic was the last of its breed.
It's also a little crazy, notes another blogger, that a product that was the must-have item in 2005 is already relegated to classic status. Steve Jobs points out, "It's just called the iPod because it was the first one, and we thought: it's time to give it a name. We're going to call it the iPod Classic."
But when a company actually uses the word classic in a product name that may not be such a good thing. The name Coke Classic, after all, was born out of the biggest debacle in the company's history.
Posted by William Lozito at September 6, 2007 8:32 AM
Posted to Brand Naming | Branding | Company Naming | Consumer Electronics | Industry | Marketing | Media and Entertainment | Naming | Naming Rights | Product Naming | Retail | Technology | Telecommunications
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