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September 19, 2007
Company Naming Changes in India
If China is the world's factory, then India is the world's back room.
But both countries are developing their own brands. Companies in both India and China are gaining in prominence and stature and someday, in the not too distant future, China will be the world's second largest economy, closely followed by India, or the other way around.
In India, there's Tata Steel, who might be buying Ford Motor Co.'s Jaguar and Land Rover units for auto parts, and the famous high tech companies such as Infosys and Wipro Technologies.
As a demonstration of India's evolving economy, more and more companies are implementing company naming changes.
Arati Menon Carroll has written a very interesting article on the subject in a recent edition of the Business Standard, India's leading newspaper.
Our proprietary Company Naming Changes research reveal that there are 1,409 company naming changes in the US in 2006. Again, this phenomenon is becoming more common in India as its economy continues to develop.
I had the privilege of being interviewed for the Business Standard article.
Technorati Tags: Business Standard, Tata Steel, Ford, Jaguar, Land Rover, Arati Menon Carroll, Company Naming Changes.
Posted by William Lozito at September 19, 2007 10:30 AM
Posted to Automotive
| Brand Naming
| Branding
| Company Naming
| Durable Goods
| Industry
| Marketing
| Naming
| Naming Rights
| Retail
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